Roofing Website Design That Gets You on the Roof

The roofing industry has a reputation problem, and your website is your chance to stand apart from it. While fly-by-night roofers have no web presence or a site that looks like it was built in 2008, a professional roofing website immediately signals legitimacy, permanence, and quality.

We build roofing websites around project galleries. Nothing sells roofing work like photos of completed jobs — before and after comparisons of tear-offs, drone shots of finished roofs, close-ups of clean flashing work. We create dedicated gallery pages organized by project type (residential, commercial, storm damage) so homeowners can see work that matches their situation.

Financing pages are critical for roofing websites. A $15,000 roof is a lot of money. Showing monthly payment options ($199/month sounds better than $15,000) directly on your website removes the biggest objection before the sales conversation even starts. We build financing calculators and display partner lending options prominently.

Storm damage and insurance claim pages are unique to roofing and incredibly valuable for SEO. After every major storm, homeowners flood Google with "roof damage repair" and "roofing insurance claim help." Having dedicated, informative content about the insurance claim process positions you as the expert and captures those high-intent searches.

Material comparison pages help homeowners make informed decisions and keep them on your website longer. Asphalt shingles vs. metal, 3-tab vs. architectural, the pros and cons of each manufacturer — this content demonstrates expertise and naturally targets searches like "best roofing material for Texas heat."

Commercial roofing deserves its own section if you do that work. The decision-maker for a 50,000 sq ft flat roof is completely different from a homeowner — they care about warranties, maintenance contracts, and past commercial projects. Mixing residential and commercial content confuses both audiences. We build dedicated sections for each.