Physical Therapy Website Design That Attracts Patients

Physical therapy is a referral-driven business, but increasingly patients are finding their own PT through Google. Searches like "physical therapy near me" and "sports rehab [city]" drive new patient volume — and the clinics with the best websites capture those searches.

We build PT websites with dedicated pages for every specialty you treat: sports rehabilitation, post-surgical recovery, chronic pain management, pediatric PT, geriatric care, vestibular therapy. Each page describes your approach, expected outcomes, and what a typical treatment plan looks like.

Online scheduling removes the biggest barrier to booking. Many patients research PTs outside business hours — at night, on weekends, during lunch breaks. If they can't book immediately, they move on.

Therapist bio pages matter enormously in PT. Patients want to know who's going to be working on their body. We build detailed profiles with credentials, specialties, treatment philosophy, and professional photos.

Condition-specific pages are your SEO secret weapon. "ACL rehab [city]," "sciatica treatment near me," "TMJ physical therapy" — these specific searches indicate patients who already know what they need. Dedicated pages for each condition you treat capture these high-intent searches.

Insurance and billing information pages reduce the #1 barrier to booking. Patients want to know: do you accept my insurance? How much will it cost me out of pocket? Clear insurance pages with accepted plans and self-pay options eliminate this hesitation.